A brand design for warmth & strength
Treva Greaser needed an accessible brand design to launch her new consultancy. Together, we selected brand colors and typography that embodied feminine and masculine energy, serious and friendly qualities. We created a logo for print and digital as well as a double-sided business card. We are continuing to work toward a website.
Collaborative Design Process
Using mood boards, we started with three general options that each included a color palette, easy-to-read typography, and styles to convey the essence of her brand, warmth and strength.
Planning ahead for Treva’s website, we made sure that the colors met WCAG 2 accessibility standards.
Treva starred the five stylistic directions that she was most drawn to, and we began several rounds of logo sketches. We arrived at a shape that is reminiscent of leaves changing color, reflecting the life stages of the people Treva works with.
