Project Description

Logo for Portfoliyo parent/teach communication tool

I worked with Portfoliyo to define brand goals – desired look, feel, and message. We went through numerous rounds of sketching before settling on the elephant image. The origami look gives this logo an active, yet professional feel, while the bright colors, subtle humor, and illustrative look emphasize the child-centered focus of the Portfoliyo application.

The Portfoliyo web application enabled faster, easier communication between parents and all their teachers about their children’s education.

Initial sketches

Exploring style