Animated graphic for Adobe’s Typographic Superpower Game

As a designer at OddBird, I worked closely with Adobe Fonts to help design a series of illustrations for the Adobe Typographic Superpower game. Other collaborators created sketches, animations, and sound design to bring these illustrations to life. In Illustrator, we created unique graphics for ten font questions and five typographic superpowers. A tight back-and-forth between designers, animators, and Adobe helped us move swiftly through drafting to final designs in order to meet the project deadline.

A meditation on typography, Adobe Fonts’ game allows players to choose the fonts that they feel apply best to different scenarios. Players’ input helps Adobe Fonts continue to improve on their new browse-by-tags feature. 

Near the end of the Edgy superpower design, the team identified that the word “edgy” was hard to read in the lowercase Totally Gothic typeface, so I switched to uppercase.