Graphics for Portfoliyo parent/teach communication tool

I worked with Portfoliyo to define brand goals – desired look, feel, and message. We went through numerous rounds of sketching of different animals and various folded paper styles. The origami look gives this graphic an active, yet professional feel, while the bright colors, subtle humor, and illustrative look emphasize the child-centered focus of the Portfoliyo application.

The Portfoliyo web application enabled faster, easier communication between parents and all their teachers about their children’s education.