how to choose engaging & accessible typography for your website brand

How do you choose the best fonts for a brand identity among the thousands of options available on the interwebs these days? Whether you’re starting from scratch or rebranding like us, this step-by-step guide can help focus and direct your process. First, define your brand goals. Next, explore your options. There are many excellent resources that offer free, high quality, and accessible fonts; I list 7 of my favorites in this guide. Create element collages to test your typeface pairings in context. Finally, vote on the best options with your team.